Brand New Fashion Led Mothercare

Last week I had the privilege of attending the opening of a brand new Mothercare Store in the fabulous Westfield shopping centre in White City, London.

The shopping centre itself is huge, very glamorous and upmarket, it has a big designer area, boutiques include Burberry, Dior, Armani, Gucci and many more, as well as champagne bars, cinemas and valet parking!

It has all the usual high street favourites too, most stores being very large as this shopping centre is very spacious, and now to add to it’s quality repertoire, it has everyone’s favourite Mummy store, Mothercare.

The beautifully designed Mothercare store.

The beautifully designed Mothercare store in Westfield.

This store is the brands first fashion only store, they have a selection of other items like prams and nursery goods, but here it’s all about the extensive range of quality fashion that Mothercare is known and loved for, from maternity up to age 8 for children.

The store is conveniently situated next to the little play area in Westfield, so you can have a mooch round the store with the promise of letting the kids play afterwards :)

The store is conveniently situated next to the little play area in Westfield, so you can have a mooch round the store with the promise of letting the kids play afterwards! Inside, it’s spacious and well organised with everything easy to find.

The introduction of Mylene Klass’ Baby K range and more recently the Jools Oliver Little Bird range which are both amazingly popular, has added a whole new section of choice and taste for the customer. Both very different, very stylish and have built up a large cult following!

Jools Oliver

The stunning Jools Oliver Little Bird range which is my favourite. Cool and retro, it’s simple and ever so cute. I defy anyone not to find something they like here!

Mothercare has had a lot of bad press of late, probably stemming from their CEO stepping down, but things aren’t as bad as they seem. Employees have all been working incredibly hard over the past year, making changes, bringing new ideas to the business, and the future is looking very bright indeed.

Some new things to look out for are:

  • The Baby and Me events have been rebranded to become ‘My Mothercare’ which is also a Rewards Club where you can pick up some great offers and discounts. There will be ‘Expectant Mothers’ events going on in stores across the country; health visitors, midwives, the Red Cross and expert Mothercare staff will be on hand to give advice on feeding, sleeping, pushchairs, car seats, first aid and lots more. You can find more information on this page on their website
  • Six of their biggest stores have already had a refurbishment, with the rest of the estate following. This will improve the shopping experience of all their much valued customers.
  • They have invested in new media and now have a fantastic Mothercare App. There are iPads in store and a great click and collect service.
  • Mothercare’s main ranges, the baby and toddler fashion collections, have moved on greatly since the appointment of their new Product Development Director.
  • The Early Learning Centre is celebrating it’s 40th birthday this year so lots of fun things happening there to look forward to.

I had a fabulous morning, where I met some of the best and nicest people in PR who work brilliantly behind the scenes for Mothercare, doing a great job and of course arranging this fun, opening event!

For the opening weekend of this new Westfield store they were running a competition named ‘My Mothercare Style Challenge’ whereby customers were invited to create an outfit from any items and pin it on the board, for the chance to win a Β£200 voucher!

This was my effort!

I chose to create an outfit for my 4yr old twin boys. The t-shirt, jacket, shoes and socks are all from the Little Bird range and the jumper and shorts from the Mothercare collection!

I chose to create an outfit for my 4yr old twin boys. The t-shirt, jacket, shoes and socks are all from the Little Bird range and the jumper and shorts from the Mothercare collection!

And here is one of my boys modelling the outfit….

He looks utterly scrumptious I think you'll agree :)

He looks utterly scrumptious I think you’ll agree πŸ™‚

I had an outfit each but chose a different t-shirt for H. I didn’t manage a photo of him though as he didn’t want to model for me. Never mind!

Mothercare, to me, is an institution. Maybe because we have a large store very close to where we live and I have fond memories of walking around the store when my babies were tiny! It was a day out! The baby changing facilities and all the gorgeous baby things meant I could happily spend hours in there. I think it’s somewhere we all love to wonder around and probably spend halve our lives in when pregnant and have very young children. They have everything one could possibly need when going through one of the most special times in our lives.

My eldest is 15 and my youngest are 4 so I’ve had much experience of Mothercare and with all the gorgeous clothes they have in for the new season, Spring and Summer 2014, I’ll be sure to be visiting again very soon πŸ™‚


  1. London is a bit far for us, we have one local Mothercare and I really hope the have the same variety as in London’s branch

    • Mummy Endeavours says

      I’m sure they have pretty much the same stock, if not, you can always order online where they will have the best choice πŸ™‚

  2. I love mothercare. I used to spend hours wandering around it when I was pregnant!

  3. It is such a shame that there isn’t a Mothercare store near us. It is crazy as lots of people move here out of London with young families. Looks like you had a great time at the new store. I’ve never been to Westfield as I still love Oxford Street for a bit of shopping but it is good to know that if I ever need it there is a huge Mothercare there πŸ™‚

  4. I love Mothercare! I’ve bought a lot of things from there over the last few years πŸ™‚

  5. I think that Mothercare has really improved, but there is a gap in the market for children 8 to 12 years old

  6. With an age range and selection of kids similar to yours I can relate to your views totally! Mothercare was a pretty dull place in days gone by (eldest is 16 now) and I avoided it if there were any alternatives! Looks fab now I have no small children to excuse my visits though!

  7. Oooh I like the look of some of the summer clothes! When it comes to summer clothes shopping I will have to have a look πŸ™‚ x

  8. Our local branch closed last year, now I have to do my Mothercare shopping online! I do like their clothes ranges, especially their vests and sleepsuits- some lovely colourful options!

    • Mummy Endeavours says

      Yes, and it’s all good quality which is what we want, especially when we have our new precious babies πŸ™‚

  9. Deffo agree with Jen – a real gap post 8 years old but such lovely clothes – great to see such happy colours too!

  10. The mothercare nearest us closed last year, was gutted as it was so easy to pop in and find cute stuff, I love their designs!

  11. Mothercare is fab and I adore the Little Bird range, so beautiful x

  12. awww I miss Mothercare. My kiddies are pretty much too big now πŸ™

  13. That looks like an awesome Mothercare store with a great range too. We’ve still not made it to Westfield yet, must pop over for a nose at some point πŸ™‚

  14. Oh doesn’t H look gorgeous in that outfit. I love Mothercare.

  15. What a lovely looking shop it looks like they stock some fantastic clothes as well πŸ™‚ x

  16. Our local mother care closed down – used to love their clothes

  17. I like Mothercare – this is the first stop shop ever something is needed for a baby

  18. I LOVE mothercare clothes. I think they do such pretty things and i love Jools Olivers range too x

  19. I used to love Mothercare clothing for mine when they were little.

  20. I used to spend ages wandering round Mothercare when I was pregnant. Your little boy looks lovely in that outfit πŸ™‚

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