Last week I had the privilege of attending the opening of a brand new Mothercare Store in the fabulous Westfield shopping centre in White City, London.
The shopping centre itself is huge, very glamorous and upmarket, it has a big designer area, boutiques include Burberry, Dior, Armani, Gucci and many more, as well as champagne bars, cinemas and valet parking!
It has all the usual high street favourites too, most stores being very large as this shopping centre is very spacious, and now to add to it’s quality repertoire, it has everyone’s favourite Mummy store, Mothercare.
This store is the brands first fashion only store, they have a selection of other items like prams and nursery goods, but here it’s all about the extensive range of quality fashion that Mothercare is known and loved for, from maternity up to age 8 for children.
The introduction of Mylene Klass’ Baby K range and more recently the Jools Oliver Little Bird range which are both amazingly popular, has added a whole new section of choice and taste for the customer. Both very different, very stylish and have built up a large cult following!
Mothercare has had a lot of bad press of late, probably stemming from their CEO stepping down, but things aren’t as bad as they seem. Employees have all been working incredibly hard over the past year, making changes, bringing new ideas to the business, and the future is looking very bright indeed.
Some new things to look out for are:
- The Baby and Me events have been rebranded to become ‘My Mothercare’ which is also a Rewards Club where you can pick up some great offers and discounts. There will be ‘Expectant Mothers’ events going on in stores across the country; health visitors, midwives, the Red Cross and expert Mothercare staff will be on hand to give advice on feeding, sleeping, pushchairs, car seats, first aid and lots more. You can find more information on this page on their website
- Six of their biggest stores have already had a refurbishment, with the rest of the estate following. This will improve the shopping experience of all their much valued customers.
- They have invested in new media and now have a fantastic Mothercare App. There are iPads in store and a great click and collect service.
- Mothercare’s main ranges, the baby and toddler fashion collections, have moved on greatly since the appointment of their new Product Development Director.
- The Early Learning Centre is celebrating it’s 40th birthday this year so lots of fun things happening there to look forward to.
I had a fabulous morning, where I met some of the best and nicest people in PR who work brilliantly behind the scenes for Mothercare, doing a great job and of course arranging this fun, opening event!
For the opening weekend of this new Westfield store they were running a competition named ‘My Mothercare Style Challenge’ whereby customers were invited to create an outfit from any items and pin it on the board, for the chance to win a £200 voucher!
This was my effort!
And here is one of my boys modelling the outfit….
I had an outfit each but chose a different t-shirt for H. I didn’t manage a photo of him though as he didn’t want to model for me. Never mind!
Mothercare, to me, is an institution. Maybe because we have a large store very close to where we live and I have fond memories of walking around the store when my babies were tiny! It was a day out! The baby changing facilities and all the gorgeous baby things meant I could happily spend hours in there. I think it’s somewhere we all love to wonder around and probably spend halve our lives in when pregnant and have very young children. They have everything one could possibly need when going through one of the most special times in our lives.
My eldest is 15 and my youngest are 4 so I’ve had much experience of Mothercare and with all the gorgeous clothes they have in for the new season, Spring and Summer 2014, I’ll be sure to be visiting again very soon